I can spend the rest of my life keeping up with my industry, but I’ll never be working! With all the information that’s being added to the internet on a daily basis, it can get very difficult to keep up. However, it is important to not ignore this growing industry as you will find yourself outdated. So let’s review simple ways to continue to be in the know:
- Visiting yearly industry trade shows. This is where companies put their best foot forward and show what they have been working on. Visiting trade shows and gathering all of the information and putting this information in your back pocket will keep you up to date on what’s changing.
- Google search associations in your profession. A simple google search of industry associations will benefit you and will be a huge resource. Usually requiring a membership, they will have access to information that only members can see.
- One more! Keep your biggest competitors websites saved onto your browser and visit them once in a while and see what changes they are making. If you see them making some changes, they might be getting feedback from their customers and it’s pushing them towards a new direction. Stay one step ahead!
I hope this information has been helpful. Until next time.